Whitewater Times

Yesterday, I spent the day working with lawyers at a prominent law firm that is one of my favorite clients. In every session to update personal marketing plans for these lawyers, I explored how much the lawyer had changed his or her personal strategies and tactics to reflect the changed dynamics of the environment. Sadly...but not totally surprisingly… I found that most had not yet changed their personal plans to reflect changes in the circumstances.

Gone are the times of relative economic stability and prosperity where one could exist on auto-pilot. We are now in whitewater times.

These are times that require new ways of thinking. New strategies. And new tactics.

Even if you think the present conditions will only last for 3-6 months, some adjustments to your actions have to be in order. And, if like me, you believe these conditions will last much longer, then all the more reason to change your actions.

In a rapidly changing world,

our past success can breed our future failure.

When we keep doing what worked successfully under very different circumstances, we are unlikely to enjoy similar success in the changed environment.

This so called "Success Trap" is a potential threat to both businesses and individuals.

Will the Success Trap get you and/or your company? Are you personally on auto-pilot? Or, have you tuned up your strategies and tactics for whitewater times?