Ali Brown is teaching entrepreneurs how to use the internet to accelerate the growth in their business. Among the things that I so respect about Ali is the quality of the information that she dispenses in her free newsletter and the quality information products that she has produced. Depending on how fast one wants to grow on the internet and how much "hand holding" one needs, Ali's company has developed a product, seminar or coaching service to fit one's needs. Smart!
Now, there are a ton of internet mavens offering entrepreneurs the keys to instant riches. In fact, one of the few bright spots in our economies is all the people claiming to be millionaires and eager to show others how they to can become overnight successes. By contrast, Ali Brown consistently makes the point that growing an internet business is serious WORK and requires diligent effort over an extended period of time. She shares that Brian Tracy philosophy that success is not about luck but instead all about preparation and perspiration.
The challenge for entrepreneurs has long been to distinguish between the quick buck artists who promise instant wealth and the advisors whose advice is credible. Think about all the areas in which an entrepreneur needs to make the right choice: lawyer, accountant, tax advisor, investment advisor, marketing advisor, systems consultant, internet advisor, etc, etc.
The quality of the choices that an entrepreneur makes about his or her mentors, advisors and consultants will have an enormous impact on an entrepreneur's success.Entrepreneurs are critical to the recovery of our economy. Emerging business must be built in keeping with the times, or they will not even launch successfully. The successful emerging businesses will not be flying into Washington on their private jets, ala the big automotive companies and the big financial institutions, to ask for handouts from the Federal government.
Sure, it takes a lot of start-ups to have the ripple effect of, say, General Motors. But, these are times when there can be a lot of successful start-ups. Millions of laid of managers are going to learn that there just aren't corporate jobs available that make good use of their talent, especially at decent compensation. Many will come to realize that entrepreneurship is one of the best ways to control one's destiny in this economic meltdown. The smart ones will make good choices with regard to the advice they get. And the really smart ones will look to advisors who provide quality free advice and a series of ways to gain even more advice at reasonable rates/costs. Ali Brown is a role model for just such an advisor.
Coming next: I will be saluting leading coach to the coaching and therapy worlds, Lyn Grodziki, in the next and final installment of my series on examples of individuals, from all walks of life, who "get it." The series starts here.