Tuesday, February 10, 2009

Brad Swift Gets It!

Brad Swift definitely gets it! Brad is yet another example of an individual who understands that there is a very real economic downturn occurring, but he has chosen to prosper nevertheless. And, prosper in the full dimensions of the word!

Brad is the founder of the Life on Purpose Institute which does wonderful work helping people to find their passionate purpose. He is also the author of Life on Purpose: Six Passages to an Inspired Life.

Brad and some of the life coaches he has trained co-host a weekly radio show Living and Working on Purpose broadcast on Exceptional Wisdom Radio. And, Brad writes a thoughtful blog about Living a Life on Purpose.

Among the things I admire most about Brad Swift is that he is one of the pioneers at recognizing that there is opportunity for all kinds of social good to come from this downturn. As I do, he expects more people to question what their life is really all about because of the circumstances they are now experiencing. The rampant materialism that has driven much of our society in the last decade is likely (hopefully) to be offset, in part, by a greater focus on spirituality.

I love that Brad has stepped up his personal giving by increasing the ways that the fine work of the Institute is available at costs affordable to people at any income level.

Brad is a wonderful reminder that "prospering in tough times" is not just about money. Some of those who will proper most in this downturn will be people who understand that serving others is a path to prosperity.

Coming Next: I will be saluting entrepreneur extraordinaire Mark Cuban in the next installment of my series on examples of individuals, from all walks of life, who "get it." The series starts here.

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