Kevin & Jackie Freiberg Wisdom for Tough Times

Best selling authors Kevin & Jackie Freiberg are enemies of "business-as-usual." And, never in my lifetime...and likely yours...has there been a better time to adopt a strong aversion to business-as-usual.

With so many of the norms of business and finance being tipped on their head by this economic decline, it is illogical for anyone to be pursuing a "business-as-usual" approach. Yet, I see so many companies and so many individuals making relatively small tweaks to their strategy and tactics.

In their latest book, Boom - 7 Choices for Blowing the Doors Off Business-as-Usual, the Freibergs advocate that individuals make a conscious choice to make a difference in their work by making the right choices...choices that blow-up business as usual.

So what about you? Are you motoring through the emerging tough times largely doing the things you did in good times?

Other than cutting back on expenditures, what substantive changes have you made to your personal strategies and tactics?

And, if you are an executive or business owner, what changes have you made to your business strategies and tactics?

If you are tweaking, rather than quickly reinventing, then it is highly unlikely that you will be one who prospers in this servere dowturn.

Coming Tomorrow: The exceptional wisdom of John Wyland, the renowned marine life artist. You can read the entire series of Lessons from the Masters by starting here.